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The Vision of Ready for Golf is simple. We want to put the RFG logo on golf courses
around the world. We want to design and build courses in business conference centers
in Japan, or as the golf attraction for a resort in Samoa, or even to have a course
located near DisneyWorld in Orlando, Florida. We want people to plan business trips
and vacations by looking on the RFG website to see if there is an RFG course at their
hotel or near their meeting location. Now, “Why” do we think this is possible?
Because we think we know the “Average” golfer.
The next question you should ask is, “What do we mean by the “Average” golfer?”
After the wars of the 40’s and 50’s there was a major expansion in the worldwide
population. The largest segment of Average golfers is the “Seniors and Casual Male
golfers”. This group of players is most attractive from a growth standpoint,
because they know the game and were at one time the backbone of our industry.
However, they have stopped playing golf as active players because of family and
work commitments. These are the players that can benefit the most from our course
design.
Next, and perhaps most important segment of Average golfers, is Women. They are one
of the fastest growing segments of active golfers in the industry. Our first major
partnership came from choosing our Lead Golf Course Designer. Sally Little is a
world-renowned member of the Ladies Professional Golf Association (LPGA), a Founding
member of the women’s senior golf tour (The Legends Tour), and an international
champion of 16 Professional and 9 Amateur titles. Because of home and work schedules,
women need the most flexibility in choosing when, where and “How long?” they play golf.
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